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Publicity Campaign Highlights:
 
Company Name: Union Bank of California/Golin-Harris
Company Web Site: www.uboc.com
Ticker Symbol: UB
Employee Base: 1,000 - 10,000 Employees
Annual Revenue: $100 Million - $1 Billion
Project: Union Bank of California
2003 Small Business Survey
Field of Competition: Financial/Investor/Donor Communications - Corporate/For-Profit
Award Garnered: Silver
   

Judging Results

First Impression:

17

 out of 20
Communications Goals Clarity:

8

 out of 10
Target Audience Definition:

9

 out of 10
Key Messaging:

9

 out of 10
Campaign Execution:

16

 out of 20
Campaign Results:

24

 out of 30
Total Score:

83

 out of 100








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