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Publicity Campaign Highlights:
 
Company Name: Xerox Corporation
Company Web Site: www.xerox.com
Ticker Symbol: XRX
Employee Base: 10,000+ Employees
Annual Revenue: $1+ Billion
Project: "Xerox: A New Way to Work…For You: New Age, New Powers, New Values" Campaign
Field of Competition: Product/Service Communications - Business-to-Business
Award Garnered: Gold
Top 50 Rank: 21
   

Judging Results

First Impression:

17

 out of 20
Communications Goals Clarity:

9

 out of 10
Target Audience Definition:

9

 out of 10
Key Messaging:

9

 out of 10
Campaign Execution:

17

 out of 20
Campaign Results:

25

 out of 30
Total Score:

86

 out of 100










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