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Publicity Campaign Highlights:
 
Company Name: Nextel Communications
Company Web Site: www.nextel.com
Ticker Symbol: NXTL
Employee Base: 10,000+ Employees
Annual Revenue: $1+ Billion
Project: Nextel Launches Nationwide
Direct Connect
Field of Competition: Product/Service Communications - Business-to-Business
Award Garnered: Honors
   

Judging Results

First Impression:

16

 out of 20
Communications Goals Clarity:

8

 out of 10
Target Audience Definition:

8

 out of 10
Key Messaging:

9

 out of 10
Campaign Execution:

17

 out of 20
Campaign Results:

24

 out of 30
Total Score:

82

 out of 100








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