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View thumbnails of award-winning entries participating in LACP's Winners' Showcase

Visit the complete list of the Top 50 Publicity Campaigns of 2003.


Thumbnail Gallery: 2003 Magellan Awards
Publicity Campaign Competition Winners

The following gallery represents the complete set of award recipients in the 2003 Magellan Awards Publicity Campaign Competition.

Award results are based on the judging of submissions within peer-level competition classes.  To learn more about competition classes and how publicity campaigns were judged, please review the 2003 Magellan Awards Judging Key. To view the complete details about any publicity campaign, simply click on the entry of interest.


"Atlantic City - Always Turned On" Marketing Theme Launch

Administaff, Inc.

"Inside Administaff" Campaign

A&R Partners, Inc.

Adobe Converts Quark Faithfuls to Make the Switch

Advanced Micro Devices

AMD "Rolling Thunder" PR Campaign: Bringing Pervasive 64-bit Computing to the Masses with AMD64 Processors

Altria/Flowers Communications Group

"Know Your Money" - Altria Group, Inc.

Citigate Cunningham

AMD Global Consumer Advisory Board - Technology Terminology & Complexity Study

American Kennel Club

"American Kennel Club Responsible Dog Ownership Day" Campaign

AstraZeneca US

"Celebrating 25 Years of Patient Assistance" Campaign

Bite Communications

"BEA: Reclaiming the Agenda" Campaign


2003 Summer Games at Festival Bay at International Drive

BIA Orange County

The BIA Home Page Campaign

Borshoff Johnson Matthews

Indiana INTERNnet Communications Forum


Boston.com's "The Scoop"

Braille Institute

National Braille Challenge Invitational

Caponigro Public Relations

"Art of Driving" Campaign

Graham & Associates, Inc.

"Carmel-by-the-Sea: Dog Heaven on Earth" Campaign

Children's Board Hillsborough County

Children's Board 2002/3 Annual Report

Cicero 2000

First National Campaign Against Stroke

Citi Cards/VWC Inc.

"Citi Today" Campaign

Cognis/creativ partner

Care Chemicals Campaign

Cognis/creativ partner

Cognis Corporate Campaign

Cognis/creativ partner

Cognis Oilfield Chemicals Campaign

Cognizant Technology Solutions

"Cognizant Technology Solutions' Onsite/Offshore Business Model" Campaign

College of Saint Elizabeth

College of Saint Elizabeth Special Assembly

Conventures, Inc.

The Jeanie Johnston Historic Voyage 2003

Goodman Media

"Court TV's Mobile Investigation Unit" Campaign

Coverall Cleaning Concepts

C3 Newsletter Campaign

CSUN Extension

CSU Northridge Extension Customized Education Campaign

Daughters of the American Revolution

"The New DAR" Campaign

DFW International Airport

DFW International Airport Bond Sale

DFW International Airport

DFW International Airport MWBE Communications

DFW International Airport

DFW International Airport Parking Launch

Digital Oilfield Inc.

New Printed Collateral System Campaign

Weber Shandwick

DuPont "Get Real Behind the Wheel" Auto Safety Tour 2003

Electra Public Relations

Digital Video Surveillance Campaign

Entergy Nuclear

"Go NUKE! Care About Our Air" Campaign

Entergy Nuclear

Early Site Permit Campaign

Environics Communications

National SafeKids Campaign 2003

EON/creativ partner

"The Spiral of Competence" Campaign


"ESPN HD" Campaign


"Playmakers" Campaign

Feinstein Kean Healthcare

Identify Alzheimer's Disease (IDAD) Campaign

Fletcher Martin Ewing

Cancer Awareness & Education Campaign

Florida Department of Children & Families/

Florida Department of Children & Families Grass Roots Communications Campaign

GCI Group

Cingular, SBC and BellSouth Introduce FastForward

Heineken USA/
Grayling USA

Heineken Green Ribbons Campaign


"World's Largest Hershey's Kiss" Campaign

Hotel Hana, Maui/
Graham & Associates, Inc.

Hotel Hana, Maui Returns

HP/Hill & Knowlton

"Business Matchmaking" Campaign
Hunter Public Relations

"Scotch Whisky Fit for a Queen" Campaign

Hunter Public Relations

The Glenlivet Cellar Collection Auction Program

Interdynamic SA DMC/PCO

"The Preferred Greek Conference Centres" Campaign

JB Cumberland Group

Bodum 2002-2003 PR Campaign

JB Cumberland Group

CMA "Shelf Talk" Newsletter Campaign
JB Cumberland Group

iSi ORKA Silicone Oven Mitt 2003 Campaign

Jiffy Lube International/
Cone LLC

Jiffy Lube International Fundraiser for the Jimmy Fund

Jiffy Lube International/
Cone LLC

Jiffy Lube International Mother's Day PR Program

LifeScan, Inc., a Johnson & Johnson Company

OneTouch® UltraSmart™ Blood Glucose Monitoring System Launch

Lingvagen/Environics Communications

"A Changing Taste: Lingvagen Corp." Campaign

Loyola University Health System

Inside the System - Loyola Outpatient Center Series

 Lubrizol/Aue Design Studio

"Journey to the Source" - Lubrizol Knowledge Symposium Direct Mail Campaign

Michelin North America

2003 Challenge Bibendum Campaign

Miller Brewing Company/Flowers Communications Group

Miller Urban Entrepreneurs Series and Business Grant Competition

Citigate Cunningham

12th Annual Motorola Marathon PR Campaign

Mystic Tan/Parrish Blanchard Schaefer PR

"Mystic Tan: Tan in Less Than a New York Minute" Campaign

National Prostate Cancer Coalition

Prostate Cancer Awareness Campaign

Nextel Communications

Nextel Launches Nationwide Direct Connect

Op/Rock Turner LLC

Op 2003 Public Relations Campaign

Orlando CVB - ICAS PR

Orlando Tourism Bureau - Destination Imagination Campaign

Pace Communications

Voyageur Magazine Campaign

Parade Magazine/
Share Our Strength

The Great American Bake Sale

Reichhold, Inc.

Camp Kanata Dining Hall Campaign

R-G Crown Bank

R-G Crown Bank Brand Re-Launch


"Provia Software's Products Deliver Lowest Total Cost of Ownership" Campaign

San Diego Museum of Art

Axis Mexico Public Relations Campaign

Schwartz Communications

"Saving Lives at Home: the Philips HeartStart Home Defibrillator" Campaign

Small Business Energy Alliance/Geltz Communications

Small Business Energy Alliance: Energy Savers Program

Strategic Advantage, University of Denver, Colorado State University

"Bridges to the Future: American History and Values in Light of September 11" Campaign

 Sybase/Citigate Cunningham

"Sybase: Establishing Mobile Database Market Leadership" Campaign

Wong Doody Communications

Symantec Kids Spam Survey Campaign

Techtel/Panache Communications, LLC

"Techtel Leverages the Press for Success" Campaign

The Children's Museum of Indianapolis/Borshoff Johnson Matthews

Gorgosaurus Brain Tumor Announcement

The Environmental PR Group

The Phosphate Risk Campaign

The National Association for Music Education

Music in Our Schools Month (MIOSM®)


In the Midst of a Roller Coaster Economy: Citi Cards Offers "Use Credit Wisely" Solution

Tractor Supply Company/Financial Dynamics

Tractor Supply Company - Defining and Harvesting a Niche

TRICARE Management Activity, Department of Defense, Office of Communications

Family-Centered Care Initiative

Union Bank of California/Golin-Harris

Union Bank of California 2003 Small Business Survey

UNL Hixson-Lied College

Hixson-Lied College of Fine and Performing Arts Promotional DVD Campaign

Ventracor Limited

Rebranding of Ventracor

Verizon Wireless

Verizon Wireless Florida Clothesline Project


"Aflatoxin Testing Method Selected as Official Method of Mexico" Campaign

Vineberg Communications

Webshots Relaunch and Positioning Project

Fitzgerald Brunetti/
Haberman Associates

The Volvo for Life Awards

creativ partner

"Inside" Campaign

creativ partner

VossLoh Investor Relations Campaign

Wind River/
Bite Communications

"Mars Rovers Tell the Wind River Story" Campaign

New Orleans Saints/

Winn-Dixie/New Orleans Saints Publicity Campaign


"SpongeBob Squarepants Makes a Splash at Wyndham Hotels & Resorts" Campaign

Xerox Corporation

"Xerox: A New Way to Work…For You: New Age, New Powers, New Values" Campaign

Xerox/Text 100

"Xerox Prints the Big Pictures: Communicating the Value of Digital Technology to Commercial Printers" Campaign


Yahoo! Yodel Challenge

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