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Visit the complete list of the Top 50 Publicity Campaigns of 2003.

 

Top 50 Publicity Campaigns Gallery
2003 Magellan Awards Competition

The following gallery represents the top 50 Publicity Campaigns of the year as judged in the 2003 Magellan Awards Competition.

Award results are based on the judging of submissions within peer-level competition classes.  To learn more about competition classes and how annual reports were judged, please review the 2003 Magellan Awards Judging Key. To view the complete details about any submission, simply click on the entry of interest.

#1. Hershey/Edelman

"World's Largest Hershey's Kiss" Campaign

#2. Volvo/
Fitzgerald Brunetti/
Haberman Associates

The Volvo for Life Awards

#3. Daughters of the American Revolution

"The New DAR" Campaign

#4. Altria/Flowers Communications Group

"Know Your Money" - Altria Group, Inc.

#5. ESPN

"Playmakers" Campaign

#6. Michelin North America

2003 Challenge Bibendum Campaign

#7. Xerox/Text 100

"Xerox Prints the Big Pictures: Communicating the Value of Digital Technology to Commercial Printers" Campaign

#8. CourtTV/
Goodman Media

"Court TV's Mobile Investigation Unit" Campaign

#9. San Diego Museum of Art

Axis Mexico Public Relations Campaign

#10. Yahoo!

Yahoo! Yodel Challenge

#11. Cognis/
creativ partner

Cognis Oilfield Chemicals Campaign

#12. Op/
Rock Turner LLC

Op 2003 Public Relations Campaign

#13. Conventures, Inc.

The Jeanie Johnston Historic Voyage 2003

#14. Strategic Advantage, University of Denver, Colorado State University

"Bridges to the Future: American History and Values in Light of September 11" Campaign

#15. VossLoh/creativ partner

VossLoh Investor Relations Campaign

#16. Citi Cards/
VWC Inc.

"Citi Today" Campaign

#17. Hotel Hana, Maui/
Graham & Associates, Inc.

Hotel Hana, Maui Returns

#18. DuPont/
Weber Shandwick

DuPont "Get Real Behind the Wheel" Auto Safety Tour 2003

#19. GCI Group

Cingular, SBC and BellSouth Introduce FastForward

#20. HP/
Hill & Knowlton

"Business Matchmaking" Campaign

#21. Xerox Corporation

"Xerox: A New Way to Work…For You: New Age, New Powers, New Values" Campaign

#22. National Prostate Cancer Coalition

Prostate Cancer Awareness Campaign

#23. Mystic Tan/
Parrish Blanchard Schaefer PR

"Mystic Tan: Tan in Less Than a New York Minute" Campaign

#24. Ventracor Limited

Rebranding of Ventracor

#25. Boston.com

Boston.com's "The Scoop"

#26. Orlando CVB - ICAS PR

Orlando Tourism Bureau - Destination Imagination Campaign

#27. Schwartz Communications

"Saving Lives at Home: the Philips HeartStart Home Defibrillator" Campaign

#28. Verizon Wireless

Verizon Wireless Florida Clothesline Project

#29. Wyndham/
Edelman

"SpongeBob Squarepants Makes a Splash at Wyndham Hotels & Resorts" Campaign

#30. LifeScan, Inc., a Johnson & Johnson Company

OneTouch® UltraSmart™ Blood Glucose Monitoring System Launch

#31. Electra Public Relations

Digital Video Surveillance Campaign

#32. JB Cumberland Group

Bodum 2002-2003 PR Campaign

#33. Jiffy Lube International/
Cone LLC

Jiffy Lube International Mother's Day PR Program

#34. Miller Brewing Company/Flowers Communications Group

Miller Urban Entrepreneurs Series and Business Grant Competition

#35. R-G Crown Bank

R-G Crown Bank Brand Re-Launch

#36. TMGpr

In the Midst of a Roller Coaster Economy: Citi Cards Offers "Use Credit Wisely" Solution

#37. Carmel-by-the-Sea/Graham & Associates, Inc.

"Carmel-by-the-Sea: Dog Heaven on Earth" Campaign

#38. Parade Magazine/Share Our Strength

The Great American Bake Sale

#39. Administaff, Inc.

"Inside Administaff" Campaign

#40. Lubrizol/Aue Design Studio

"Journey to the Source" - Lubrizol Knowledge Symposium Direct Mail Campaign

#41. Belz/CKPR

2003 Summer Games at Festival Bay at International Drive

#42. The Environmental PR Group

The Phosphate Risk Campaign

#43. Sybase/Citigate Cunningham

"Sybase: Establishing Mobile Database Market Leadership" Campaign

#44. Cognis/creativ partner

Cognis Corporate Campaign

#45. Entergy Nuclear

"Go NUKE! Care About Our Air" Campaign

#46. Cicero 2000

First National Campaign Against Stroke

#47. AMD/
Citigate Cunningham

AMD Global Consumer Advisory Board - Technology Terminology & Complexity Study

#48. Symantec/
Wong Doody Communications

Symantec Kids Spam Survey Campaign

#49. Small Business Energy Alliance/Geltz Communications

Small Business Energy Alliance: Energy Savers Program

#50. American Kennel Club

"American Kennel Club Responsible Dog Ownership Day" Campaign


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