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View thumbnails of award-winning entries participating in LACP's Winners' Showcase



Visit the complete list of the Top 100 Publicity Materials of 2003.

 

2003 Spotlight Awards Competition Results

The 2003 Spotlight Awards Publicity Materials Competition drew an unprecedented number of materials representing a broad range of industries and organizational sizes. More than 800 entries were submitted, so competition was exceptionally tough.

Materials were judged in peer-level competitions, which are described in the classes below.  To view the winners for each competition, simply click on the class name.  A winners' showcase profile is available for winning publications whose entry form indicated participation.

COMPETITION CLASSES

 

PRINT VIDEO INTERNET VARIOUS MEDIA
 
PRINT-BASED
PUBLICITY MATERIALS
Up to
$10 Million/ND
$10 Million -
$100 Million
$100 Million -
$1 Billion
$1+ Billion

Advertisement

Full Results Full Results
Annual Report Corporate/Financial

Community/Non-Financial
Book/Booklet

Full Results

By-Lined/
Ghost-Written Article
Full Results Full Results
Executive Speech/Profile Full Results
Organizational Brochure Full Results Full Results Full Results Full Results

Organizational Magazine/Newsletter

Full Results Full Results Full Results Full Results
Press/Media Kit Full Results Full Results
Press Release

Full Results

Full Results
Product/Service Brochure Full Results
   
VIDEO-BASED
PUBLICITY MATERIALS
Up to
$10 Million/ND
$10 Million -
$100 Million
$100 Million -
$1 Billion
$1+ Billion
Corporate/
Organizational Video

Full Results

Full Results Full Results
Product/Service Video Full Results
PSA/Commercial/
Advertisement
Full Results
Testimonial/Case Study Full Results
   
INTERNET-BASED
PUBLICITY MATERIALS
Up to
$10 Million/ND
$10 Million -
$100 Million
$100 Million -
$1 Billion
$1+ Billion
Multimedia/
Interactive Feature
Full Results
Newsletter/Magazine Full Results
Web Site Full Results Full Results Full Results
       
VARIOUS MEDIA:
PUBLICITY MATERIALS
Up to
$10 Million/ND
$10 Million -
$100 Million
$100 Million -
$1 Billion
$1+ Billion
CD-ROM/DVD-ROM Full Results
Conference, Meeting, & Special Events Comm. Materials Full Results Full Results

Corporate Overview/Profile

Full Results
Employee & Customer Communications Materials Full Results

Full Results

Full Results

ND - Not Disclosed

Top Winners: Supplemental Categories


 

Platinum



Henkel/creativ partner

Gold
Interdynamic S.A. DMC/PCO
Silver
LifeScan, Inc.
Bronze
The Environmental PR Group

 

Platinum



Borshoff Johnson Matthews

Gold
Interdynamic S.A. DMC/PCO
Silver
Office Depot/
JKG Group
Bronze
Madison Communications

 

Platinum



STG, Inc.

Gold
Scripps Networks
Silver
University of Notre Dame
Bronze
Pioneer Electronics/
Bob Gold & Associates

 

Platinum



Mercy Care Plan

Gold
Hughes Supply, Inc.
Silver
ProfitLine
Bronze
Providence Day School


 

Platinum



The Home Depot/The Mountain View Group, Ltd.

Gold
Goodwill Industries International
Silver
Community Hospice of Northeast Florida
Bronze
Nextel Communications


 

Platinum



Slumberjack/Stir LLC

Gold
Cognis/creativ partner
Silver
Calderon Hispanic Marketing
Bronze
Interdynamic S.A. DMC/PCO


 

Platinum



Electra Public Relations

Gold
Scripps Networks
Silver
Spinelli Corporation
Bronze
Wordscape Communications, Inc.


 

Platinum



Cox Enterprises

Gold
Office Depot/JKG Group
Silver
Dyneon/creativ partner
Bronze
Clark Nuber PS

Platinum
Office Depot/JKG Group

Gold
Inline Technology Marketing

HOW THE COMPETITION WAS JUDGED

Introduction Competition Classes Scoring Top 100

INTRODUCTION

The competition was judged by a field of communications professionals affiliated with LACP.  Their expertise spans a broad spectrum of PR functions ranging from corporate, executive, and internal communications for Fortune 500 organizations to product, service, and non-profit publicity expertise.  Judges are screened to ensure that there are no conflicts of interest.

COMPETITION CLASSES

Award results are based on the judging of submissions within peer-level competition classes.  Competition classes are established to create the most level playing field possible between entries.  They are determined according to company size, annual revenue, and other pertinent factors included on the entry form.

SCORING

Scoring is derived according to a proprietary judging system developed by LACP, which assigns point values to various criteria of an entry. The Competition Scorecard provides further details on these criteria as well as the scores earned. A composite score, based on a 100-point scale, is then determined by summing the results of all judging criteria.

Narrative descriptions can be correlated to an entry’s scores according to the following chart:

Point Scale

 


0-10


0-20


0-30

0-100
(Total Score)


Narrative Description

10

19-20

28-30

91-100

Outstanding – Among the Best Ever

9

17-18

25-27

81-90

Excellent – Among the Competition’s Best

8

15-16

22-24

71-80

Very Good – Extraordinary Performance

7

13-14

19-21

61-70

Good – Strong Performance

6

11-12

16-18

51-60

Slightly Above Average

5

9-10

13-15

41-50

Average

0-4

0-8

0-12

0-40

N/A

The entry with the highest total score within its competition class is presented with the Platinum Award.  The entries with the second-, third-, and fourth-highest total scores within their competition class garner the Gold, Silver, and Bronze Awards, respectively.  In the event of a tie, multiple awards are distributed per award level.

Honorable Mentions are earned by entries not scoring within the top four award levels of any given competition class but achieving a minimum score of 75.

TOP 100

Top 100 awards are given to the highest-scoring entries regardless of competition class. Ties are broken by weighting various judging criteria according to overall importance.

Top 100 Publicity Materials of 2003

1. The Home Depot/
The Mountain View Group, Ltd.
2. Scripps Networks
3. HGTV
4. Henkel/creativ partner
5. Euro RSCG Worldwide
6. Nestlé Waters North America/
HEH Associates, Inc.
7. Hull Creative Group
8. Harry and David/
Yamanouchi Consumer Inc.
9. Borshoff Johnson Matthews
10. Interdynamic S.A. DMC/PCO
11. Manulife USA & Manulife New York
12. Sperry Van Ness
13. Goodwill Industries International
14. Mediaguidance.com
15. Revivio, Inc.
16. HGTV
17. Refinery, Inc.
18. Gunney Orchestrated Marketing Communications
19. SGI Graphics
20. Advanced Financial Solutions/
The Gooden Group
21. LifeScan, Inc.
22. The Environmental PR Group
23. Interdynamic S.A. DMC/PCO
24. Interdynamic S.A. DMC/PCO
25. Nextel Communications
26. HEH Associates, Inc.
27. SGI Graphics
28. Cox Enterprises
29. Scripps Networks
30. Henkel KGaA
31. Henkel KGaA
32. Mercy Care Plan
33. HGTV
34. Borshoff Johnson Matthews
35. Office Depot/
JKG Group
36. World Vision, U.S.
37. Henkel/creativ partner
38. Goodwill Industries International
39. Office Depot/
JKG Group
40. Scripps Networks
41. City of San Diego/
Public Solutions
42. Slumberjack/Stir LLC
43. Advanced Financial Solutions/
The Gooden Group
44. Pacific Visions
45. American National Standards Institute
46. Nextel Communications
47. Access Integrated Networks/
Cohesion PR
48. Join Hands Day
49. Long Beach Water Department
50. Cognis/creativ partner
51. LifeScan, Inc.
52. Graham & Associates, Inc./Scotland Group, Inc. - ALTMA
53. Devon Energy Corporation
54. STG, Inc.
55. SECU Credit Union
56. Verizon Wireless
57. Hull Creative Group
58. Amerigroup Corporation
59. GE Power Systems/
The Mountain View Group
60. Hughes Supply, Inc.
61. Sperry Van Ness
62. Hughes Supply, Inc.
63. Cohesion PR
64. Six Sigma Academy
65. Cohesion PR
66. Framatome ANP, Inc.
67. Madison Communications
68. Consumers Union of U.S.
69. Wordscape Communications, Inc.
70. The American Orthopaedic Association
71. Adelphia/
Bob Gold & Associates
72. The Point Communications
73. American Business Media
74. Cuisinart
75. Clark Nuber PS
76. CFP Group
77. SGI Graphics
78. Pioneer Electronics (USA), Inc./
Bob Gold & Associates
79. Orange County Water District
80. SC Bar Foundation
81. Scripps Networks
82. Hughes Supply, Inc.
83. ABM Industries/
House Call Publications
84. Borshoff Johnson Matthews
85. University of Notre Dame
86. Desert Schools Federal Credit Union
87. Geltz Communications
88. The First American Corporation
89. Nancy S. Juetten Creative Marketing Solutions
90. DigitalProduce, Inc.
91. Nextel Communications
92. Optiant Inc./Corporate Ink
93. Ohio University
94. inMedya Productions
95. CMHC Systems, Inc.
96. Long Beach Water Department
97. Pedernales Electric
98. Nextel Communications
99. Sperry Van Ness
100. HGTV

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