home | help | email  


Competition Home




Return to the competition
home page
.

   



Project Highlights:
 
Company/Agency Name: Allergan, Inc. /
Chandler Chicco Agency
Company/Agency Web Site: www.allergan.com  /  www.ccapr.com
Company Ticker Symbol: AGN
Annual Revenue: $1+ Billion
Employee Base: 1,000 - 10,000 Employees
Project Name: Superbranding BOTOX® Campaign
Competition Category: Product/Service Communications
Award Garnered: Gold
Top 50 Rank: 8
   

Judging Results

First Impression:

19

 out of 20
Communications Goal(s) Clarity:

10

 out of 10
Target Audience Definition:

10

 out of 10
Key Messaging:

10

 out of 10
Campaign Execution:

19

 out of 20
Campaign Results:

29

 out of 30
Total Score:

97

 out of 100


 

Copyright 2001-2004 - League of American Communications Professionals LLC - All Rights Reserved

  Home ]