Project Highlights:
 

Company/Agency Name:	Hershey Foods Corp. / Edelman Communications
Company/Agency Web Site:	www.hersheys.com  /  www.edelman.com
Company Ticker Symbol:	HSY
Annual Revenue:	$1+ Billion
Employee Base:	10,000+ Employees
Project Name:	Hershey's Ice Breakers Liquid Ice Product Launch
Competition Category:	Product/Service Communications
Award Garnered:	Silver
Top 50 Rank:	16
Judging Results
First Impression:	19  out of 20
Communications Goal(s) Clarity:	9  out of 10
Target Audience Definition:	9  out of 10
Key Messaging:	9  out of 10
Campaign Execution:	20  out of 20
Campaign Results:	29  out of 30
Total Score:	95  out of 100