Project Highlights:
 

Company/Agency Name:	Bally Total Fitness / MWW Group
Company/Agency Web Site:	www.ballyfitness.com  /  www.mww.com
Company Ticker Symbol:	BFI
Annual Revenue:	$1+ Billion
Employee Base:	10,000+ Employees
Project Name:	Bally Total Fitness Communications Campaign
Competition Category:	Product/Service Communications
Award Garnered:	Platinum
Top 50 Rank:	2
Judging Results
First Impression:	20  out of 20
Communications Goal(s) Clarity:	10  out of 10
Target Audience Definition:	9  out of 10
Key Messaging:	10  out of 10
Campaign Execution:	20  out of 20
Campaign Results:	30  out of 30
Total Score:	99  out of 100