Project Highlights:
 

Company/Agency Name:	Altria Group, Inc. / Flowers Communications Group
Company/Agency Web Site:	www.altria.com  /  www.flowerscomm.com
Annual Revenue:	$1+ Billion
Employee Base:	1,000 - 10,000 Employees
Project Name:	Altria Group “Know Your Money” Campaign
Competition Category:	Community Relations
Award Garnered:	Platinum
Top 50 Rank:	11
Judging Results
First Impression:	19  out of 20
Communications Goal(s) Clarity:	10  out of 10
Target Audience Definition:	10  out of 10
Key Messaging:	10  out of 10
Campaign Execution:	20  out of 20
Campaign Results:	28  out of 30
Total Score:	97  out of 100