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Project Highlights:
 
Company Name: Blue Cross Blue Shield of Massachusetts
Company Web Site: www.bcbsma.com
Annual Revenue: $1+ Billion
Employee Base: 1,000 - 10,000 Employees
Project Name: Blue Cross Blue Shield of Massachusetts 2003 Annual Report
Competition Category: Print: Annual Report
Award Garnered: Bronze
Top 100 Rank: 46
   

Judging Results
First Impression:

29

  out of 30
Overall Narrative:

9

  out of 10
Overall Visual Design:

9

  out of 10
Creativity:

18

  out of 20
Message Clarity:

19

  out of 20
Perceived Relevance:

9

  out of 10
Total Score:

93

  out of 100


 

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