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Minimum Number of |
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Mean Score of Agencies' Winning Annual Reports: |
92.82 |
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As part of our ongoing effort to create the most level competitive field, we'll be changing the way we select Agencies of the Year. Historically, we've identified agencies which have submitted the minimum number of winning entries required (five this year) and averaged all of their scores in order to determine a winner. Going forward, we'll continue to first screen agencies to ensure they've submitted the minimum of winning entries. But then, we'll calculate their average based only on their highest-scoring entries, the number of which will be the same as the minimum entry requirement. So, if an agency submitted 10 annual reports for this year's Vision Awards competition, only the five highest scoring reports would be used to determine that agency's average. By enacting this change, agencies submitting a large quantity of annual reports into the competition will not be penalized if some submissions fair considerably worse than others; instead, they'll have equal footing versus an agency submitting five high-end annual report entries. |
 Platinum First Rabbit GmbH  Koeln, Germany Average Winning Score: 94.00 Agency Web Site |
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 Gold Addison Corporate Marketing  London, United Kingdom Average Winning Score: 93.14 Agency Web Site |
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 Silver Baker Brand Communications
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 Bronze PAOS Inc.
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 Honors UCC Inc.
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