Annual Report Highlights:
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Company Name:	Kellogg Company
Company Web Site:	www.kelloggcompany.com
Company Ticker Symbol:	K
Annual Revenue:	$1+ Billion
Employee Base:	10,000+ Employees
Core Industry:	Consumer Consum. - Food/Bever./Tobacco
Approx. Number of Pages: (Narrative/Financial Percent)	94 (31.9%/68.1%)
Award Garnered:	Platinum
Top 100 Rank:	35
Judging Results
First Impression:	28  out of 30
Report Cover:	9  out of 10
Letter to Shareholders:	10  out of 10
Report Narrative:	10  out of 10
Report Financials:	10  out of 10
Creativity:	10  out of 10
Message Clarity:	10  out of 10
Information Accessibility:	10  out of 10
Total Score:	97  out of 100