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View thumbnails of award-winning entries participating in LACP's Winners' Gallery



Visit the complete list of the Top 50 Comms. Campaigns of 2007.



Review the top-performing agencies from this year's competition.

 

 2007 Magellan Awards Competition Winners

The 2007 Magellan Awards Communications Campaign Competition drew an unprecedented number of submissions representing a broad range of industries and organizational sizes. More than 450 entries were received, so competition was exceptionally tough.

Communications campaigns were judged in peer-level competitions, which are described in the classes below.  To view the winners for each competition, simply click on the class name.  A winners' gallery profile is available for winning annual reports whose entry form indicated participation.

Flag Key Fortune 500® Fortune 1000®
Belgium Bermuda Bulgaria Canada Czech
Republic
France Germany India Indonesia Israel Japan Korea Mexico New
Zealand
Norway Poland Romania Spain Switzerland Turkey UK USA

FULL RESULTS

Competition-Wide, Quality-Specific Winners


 

Platinum

 

Front Porch Development Co. 
Graham & Associates

“Luma – The First US-Developed Active Adult Beachfront Community in Mexico.”

 


 

Platinum

 

T.G.I. Friday's 
DFPR

“Right Portion, Right Price”


 

Platinum

 

Sealed Air Corporation 
Weber Shandwick

“Celebrating Innovation with the Bubble Wrap Competition for Young Inventors”

 


 

Platinum

 

LANXESS AG 
Pleon GmbH

“LANXESS: Energizing Chemistry at the K2007 Trade Fair”


 

Platinum

 

Textron Inc. 
Catalyst

“Greatness Starts Here”


 

Platinum

 

Boost Mobile 


“Boost Mobile Pro of Surf, Presented by Hurley”

 


 

Platinum

 

Coors Brewing Co. 
Comunicad

“Coors Lideres”


 

Platinum

 

American Airlines 
Weber Shandwick

“New York's New Gateway: American Airlines Opens New $1.3 Billion Terminal at JFK”

 

Competition Class Winners

  Up to
$10 Million
$10 Million -
$100 Million
$100 Million -
$1 Billion
$1+ Billion
Community Relations Up to 100 Employees

100+ Employees
Full Results Full Results Full Results
Employee Communications Full Results Full Results Full Results Up to 10,000 Employees

10,000+ Employees
Organizational Communications Full Results Full Results Full Results
Product/Service Communications Business-to-Business Business-to-Business
Consumer Consumer Consumer Consumer
Other Other
  Up to
$10 Million
$10 Million -
$100 Million
$100 Million -
$1 Billion
$1+ Billion

HOW THE COMPETITION WAS JUDGED

Introduction Competition Classes Scoring Top 50

INTRODUCTION

The competition was judged by a field of communications professionals affiliated with LACP.  Their expertise spans a broad spectrum of PR functions ranging from corporate, executive, and internal communications for Fortune 500 organizations to product, service, and non-profit publicity expertise.  Judges are screened to ensure that there are no conflicts of interest.

COMPETITION CLASSES

Award results are based on the judging of submissions within peer-level competition classes.  Competition classes are established to create the most level playing field possible between entries.  They are determined according to company size, annual revenue, and other pertinent factors included on the entry form.

SCORING

Scoring is derived according to a proprietary judging system developed by LACP, which assigns point values to various criteria of an entry. The Competition Scorecard provides further details on these criteria as well as the scores earned. A composite score, based on a 100-point scale, is then determined by summing the results of all judging criteria.

Narrative descriptions can be correlated to an entry’s scores according to the following chart:

Point Scale

 


0-10


0-20


0-30

0-100
(Total Score)


Narrative Description

10

19-20

28-30

91-100

Superb – Among the Very Best Judged

9

17-18

25-27

81-90

Excellent – Outstanding, Strong Performance

8

15-16

22-24

71-80

Very Good – Positive Feedback from Judging Staff

7

13-14

19-21

61-70

Good – Acceptable with Room to Improve

6

11-12

16-18

51-60

Fair – Good Qualities But Problems as Well

5

9-10

13-15

41-50

Mediocre – Weaknesses Dampen Efforts

0-4

0-8

0-12

0-40

Poor – Re-Evaluation Strongly Recommended

The entry with the highest total score within its competition class is presented with the Platinum Award.  The entries with the second-, third-, and fourth-highest total scores within their competition class garner the Gold, Silver, and Bronze Awards, respectively.  In the event of a tie, multiple awards are distributed per award level.

Honorable Mentions are earned by entries not scoring within the top four award levels of any given competition class but achieving a minimum score of 85.

Top 50

Top 50 awards are given to the highest-scoring entries regardless of competition class. Ties are broken by weighting various judging criteria according to overall importance.

LEGAL NOTICE
Fortune 500 and Fortune 1000 are registered trademarks of Fortune Magazine.

NOTES
* These two categories are linked as one.

Top 50 Comms.
Campaigns of 2007

1. Sealed Air Corporation /
Weber Shandwick
2. American Airlines /
Weber Shandwick
3. Coors Brewing Co. /
Comunicad
4. Textron Inc. /
Catalyst
5. LANXESS AG /
Mediastyles
6. T.G.I. Friday's /
DFPR
7. Boost Mobile /
Miles Ahead Entertainment
8. Boost Mobile
9. Front Porch Development Co. /
Graham & Associates
10. Portuguese National Tourism Office /
Louis Karno & Co.
11. ESPN
12. Dallas Zoological Society /
Weber Shandwick
13. SurfControl /
Citigate Cunningham
14. NSZZ Solidarnosc /
On Board Public Relations
15. Entergy Corporation
16. Boost Mobile /
Miles Ahead Entertainment
17. Cognis /
XEO GmbH
18. Cisco
19. E&J Gallo Winery /
Hunter Public Relations
20. American Airlines /
Weber Shandwick
21. Susan G. Komen Breast Cancer Fnd. /
Weber Shandwick
22. The Allstate Foundation
23. U.S. Department of Agriculture /
Booz Allen Hamilton
24. Memjet /
Communications Plus
25. Evonik Industries /
XEO GmbH
26. Office Depot Foundation /
JKG Group
27. Prudential Retirement
28. Turkcell /
MindShare
29. ESPN
30. Novo Nordisk Inc. /
Biosector 2
31. Plantronics /
The Hoffman Agency
32. Joost /
Cohn & Wolfe
33. Nexaweb Technologies, Inc. /
Citigate Cunningham
34. Colorado State University
35. USAID
36. LANXESS AG /
Pleon GmbH
37. Verizon Business
38. Honeywell CPG /
Weber Shandwick
39. Chevron Corp. /
Formative Inc.
40. Chevron Phillips Chemical /
Hill, Barolet & Assoc.
41. Big Lots, Inc.
42. NCCI Holdings, Inc.
43. SyncTV /
Frith Public Relations
44. Cognis /
XEO GmbH
45. XOJET
46. Fox International Channels /
On Board PR
47. Fox International Channels /
On Board PR
48. Jewish Federation of Palm Beach County
49. Omni Hotels /
Weber Shandwick
50. American Airlines /
Weber Shandwick

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