LACP 2010/11 Spotlight Awards Global Communications Competition

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2010/11 Spotlight Awards Global Communications Competition

Entry Highlights:
View Competition Class Performance

Company/Agency Name: Kellogg Company /
Ideas On Purpose
Company/Agency Web Site: www.kellogg.com / www.ideasonpurpose.com
Project Name: The Kellogg Company 2010 Annual Report
Competition Category: Print: Annual Report
Annual Revenue: $100 million - $1 billion
Employee Base: 10,000+ Employees
Award Garnered: Platinum
Top 50 Rank: 17

Judging Results
First Impression:
29
out of 30
Overall Narrative:
9
out of 10
Overall Visual Design:
10
out of 10
Creativity:
20
out of 20
Message Clarity:
20
out of 20
Perceived Relevance:
10
out of 10
Total Score:
98
out of 100

Platinum Award Top 50 Communications Materials of 2010/11 (#17)