| Practices | Best Use of Research
and/or Measurement
Cephalon
WCG
“Framing Life with Lymphoma” | Best Use of Internet /
New Media
Tenbu Technologies
groshelle communications
“No Gadget Left Behind” | Best Use of Social Media
Air Force Medical Service
Booz Allen Hamilton
The Air Force Medical Service Social Media Strategy | Best New PR Product / Process / Service
Cicero Comunicacion
“Cicero Comunicacion: A Web-Based Measurement Tool” |
| Programs | Corporate Citizenship | Best Company-Related Foundation Program
$20+ Billion
Caterpillar
"The Caterpillar Foundation"
| Best Community
Relations Program
Verizon Wireless
ChappellRoberts
The Verizon Wireless Teen Technology Panel | Best Sustainability Communications Program
Garanti Bank
Indeks Iletisim
The Garanti Bank Sustainability Report | |
Best Company-Related Foundation Program
Up to $20 Billion
Office Depot Foundation
"Listen Learn Care" | Best Environmental Responsibility Comms. Program
Isbank
MPR Halkla Iliskiler
"Isbank — 81 Forests in 81 Cities" | Best Social Responsibility Comms. Program
Isbank
MPR Halkla Iliskiler
"Isbank — One Million Books, One Million Children" | |
| Sales and Marketing | Best Business Turnaround Communications Program
Landis + Gyr
FD
“Landis + Gyr: An Industry's Most Recognized (Re)Brand” | Best Marketing-Communications Program
American Specialty Health
“The Healthyroads ExxonMobil Incentive Promotion”
| Best Customer Service Communications Program
BP Energy Company
“BP Energy Insights” | Best Overall Organizational Communications Program
OfficeMax
Financial Dynamics (FD)
"Maximizing Communications of a Five-Year Growth Plan at OfficeMax" |
| Professional | Best Internal
Communications Program
Booz Allen Hamilton
Booz Allen Ideas Festival Campaign | Best Finance-Communications Program
Sea Island Company
Financial Dynamics (FD)
"Sea Island Company: Protecting Brand, Value and Stakeholder Relationships in a Corporate Restructuring" | Best Legal
Communications Program
Baker & McKenzie
zunpartners incorporated
“A Communications Partnership for Growth” | |
Best Human Resources
Communications Program
The Lubrizol Corp.
“The Lubrizol Corporation Breaks a Record for United Way” | Best Organizational Communications Program
Transurban-Fluor
O'Keeffe & Company
The "Orange Cones. No Phones." Distracted Driving Program
| | |
| Partnerships | Best Boutique PR Agency
Carter Public Relations
“Shattering the Mold:
Best Boutique Agency” | Best Small PR Agency/Practice
The LaVoie Group
“LaVoie Group Strategic Communications” | | |
People | Best Ad / Creative /
MarCom Team
American Specialty Health
“Engage! Creative Group: The Marketing Communications Arm of American Specialty Health Incorporated (ASH)” | Best Marketing-Communications Team
American Specialty Health
“Engage! Creative Group: The Marketing Communications Arm of American Specialty Health Incorporated (ASH)” | Best VP / SVP / EVP /
C-Level Executive
American Express
“Employee Flashmobs Rebuild Organizational Trust at American Express” | Best Company-Related Foundation Team
Caterpillar
"The Caterpillar Foundation" |
The 2011 Impact Awards Strategic Communications Competition debuted with a large number of submissions representing a broad range of industries and organizational sizes. Nearly 100 entries representing upwards of half a dozen countries were received, so competition was exceptionally tough.
