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2011 Spotlight Awards Global Communications Competition



Entry Highlights:
View Competition Class Performance
 
Company/Agency Name:Bayerische Motoren Werke AG  /
HOFFMANN UND CAMPE Corporate Publishing
Company/Agency Web Site:www.bmw.com  /  www.hocacp.de
Project Name:"BMW Magazine"
Competition Category:Print: Magazine/Newsletter – Annual, Semi-Annual & One-Time
Annual Revenue:$1+ billion
Employee Base:10,000+ Employees
Award Garnered:Gold
Top 100 Rank:58
  

Judging Results

First Impression:

29

 out of 30
Overall Narrative:

10

 out of 10
Overall Visual Design:

10

 out of 10
Creativity:

20

 out of 20
Message Clarity:

20

 out of 20
Perceived Relevance:

9

 out of 10
Total Score:

98

 out of 100


BMW Magazine

Gold Award  Top 100 Communications Materials of 2011 (#58)


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