LACP 2011 Spotlight Awards Global Communications Competition

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2011 Spotlight Awards Global Communications Competition

Entry Highlights:
View Competition Class Performance

Company Name: Health Care Service Corporation
Company Web Site: www.hcsc.com
Project Name: "Turning 65 – Your Guide to Medicare"
Competition Category: Other: Multi-Format Communications Materials
Annual Revenue: $1+ billion
Employee Base: 10,000+ Employees
Award Garnered: Platinum
Top 100 Rank: 31

Judging Results
First Impression:
29
out of 30
Overall Narrative:
10
out of 10
Overall Visual Design:
10
out of 10
Creativity:
20
out of 20
Message Clarity:
20
out of 20
Perceived Relevance:
10
out of 10
Total Score:
99
out of 100

Platinum Award Top 100 Communications Materials of 2011 (#31) Special Achievement Award Winner