| Practices | Best Social Media Comms. Program
Cisco Systems
The Social Amplification Tool | Best New PR Product/Process/Service
Cisco Systems
Cisco's Executive Social Bios | Best Use of
Internet/New Media
SBA Communications
The SBA 2012 Interactive Holiday Greeting | Best Use of Broadcasting
(TV and/or Radio)
ESPN
"Wimbledon: All New. All Live. All ESPN." |
| Programs | Corporate Citizenship | Best Overall Organizational Communications Program
Wells Fargo
"Wells Fargo and George Lucas' Red Tails" | Best Social Responsibility Communications Program
National Football League
"NFL Play 60 | A Crucial Catch | Salute to Service" | Best Community Relations Program
Tesco Poland
"Tesco for Schools — A multi-dimensional investment" | |
Best Internal Communications Program
Coca-Cola HBC Romania
"Get reActivated!" | Best Environmental Responsibility Program
Pacific Gas & Electric
The Pacific Gas & Electric "Green Button" Initiative | Best Corporate Communications/PR Program
UTC Aerospace Systems
The "All Systems Go" Integration Campaign | |
| Sales and Marketing | Best Ad/Creative/MarCom Program
HealthFitness
"Digital Presence" | Best Business Development Comms. Program
Applebee's
"Thank You Movement" | Best Marketing-Comms. Program
John Hancock Long-Term Care
"12 for 12" | Best Sales Comms. Program
Pacific Battleship Center
The USS IOWA Campaign |
| Professional | Best Customer Service Comms. Program
John Hancock Long-Term Care
"LTC Awareness Month" Magazine | Best Human Resources Program
Chartwells Higher Education Dining Services
"Chartwells Magazine" | Best Finance Comms. Program
Palm Beach County Clerk & Comptroller
"Annual Financial Education and Reporting" | |
| Partnerships | Best Company-Related Foundation Program
Office Depot Foundation
The Office Depot Foundation — "Connecting the Dots" |
People | Best Ad/Creative/MarCom Team
HealthFitness
"EMPOWERED Coaching" |
The 2012 Impact Awards Strategic Communications Competition debuted with a large number of submissions representing a broad range of industries and organizational sizes. Nearly 100 entries representing upwards of half a dozen countries were received, so competition was exceptionally tough.
