LACP RSS channel for monthly features.

PR pros are typically renowned for their writing, speaking, and strategizing capabilities, not graphic design skills.  While it's important for us to delegate the graphic arts craft to those with the appropriate talent, training, and experience, it's nonetheless important to understand how color can influence your message and how it's interpreted by your audience.

So, the next time you're creating collateral communications materials or anything else with a flair beyond the black-and-white, keep this guide at hand.  It'll help you pick the very best tones to reinforce the message your working to communicate and help build its acceptance with your audience.