SPIN ● April 2006 Edition ● www.lacp.com

MARCH QUICKPOLL RESULTS: How Truthful are You with the Media?

LACP RSS channel for monthly features. 'Truth' can be hard to define and certainly have shades of grey: matters of perspective, information that's omitted, and so on.  We narrowed the meaning down to 'communicating with 100% accuracy' when polling respondents about how truthful they are when working with the press and compared the results with last year.  The findings:  we're becoming more careful in what we say. March's QuickPoll asked PR pros how truthful they are when communicating with the media, and it's clear that PR pros are working harder than ever to convey transparency in all that they share with the press. 90% of communications pros confessed that they are either always or almost always truthful with the media--no purposeful embellishment or lack of accuracy.  This is roughly the same as last year, although more respondents tagged themselves as "almost always" truth this year.  Best of all, there were no significant vote counts to indicate that truthfulness was being expressed just 'most of the time,' 'some of the time' or 'only as necessary'--only 10% of total respondents fell in one of the three--5% in 'most of the time' and 5% in 'only as necessary'.  THE TAKE-AWAY: Clearly, PR pros have 'gotten religion' in regards to cleaning up the industry image and, more importantly, keeping both themselves and their companies out of hot water by becoming more transparent in what they communicate.  Let's hope the trend continues and that PR practitioners everywhere earn the public's credit for a job well done. APRIL'S QUICKPOLL: What was your greatest communications challenge in the last year?

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