What's Recently Said About LACP Competitions: "All of us here think that this is the best-organized competition we've ever experienced.  Thanks for your hard work!" -Christine G. Top L.A. PR Firm "...a very good and professional job and altogether the best-organized competition." -Desiree U. Top European Design Firm

WHAT'S NEW FOR 2008 ▪ Enhanced Results Kits.  Now 12+ pages of competition coverage, individual metrics and feedback; a CD packed with resources; and other important supplemental materials. ▪ Expanded Judges' Comments.  Included in the Results Kit for every entry.  Find out exactly which impressions and observations were made by LACP's judging staff. ▪ More Opportunities to Win.  More categories offered, providing a greater platform on which to earn recognition for your specific program. COMPETITION DETAILS Nothing distinguishes your work and brings recognition to you and your team more than honors from the 2008 Magellan Awards.  The 2008 Magellan Awards recognizes the outstanding communications campaigns of the past twelve months. From Citigroup to General Electric, Abbott to YRC, companies large and small compete against peers of similar size, staff, and means to earn recognition for their organization’s achievements. Here's your chance to earn due recognition for your hard work in communications.  As one of the nation's premiere communications campaign competition, the 2008 Magellan Awards provides a platform for communications professionals to demonstrate the value they’re delivering to their organization.   JUDGING PROCESS Judged across a broad range of criteria, awards are presented across five tiers: platinum, gold, silver, bronze, and honorable mention. Ratings are based upon an evaluation point system, which considers a number of factors measuring the effectiveness of communications materials. In order to maintain equity during the evaluation process, materials are also classified and considered according to organization size and revenue.  Further, individual honors are also being awarded to entrants participating in category-specific competitions.   WHO SHOULD ENTER Whether you focus on communications for a corporation, non-profit organization, governmental, or educational entity, LACP’s 2008 Magellan Awards competition is a chance to have the high quality of your work validated by one of the most respected competition forums in the world. The Call for Entries concludes November 21, 2008.  (December 5, 2008 with late fee.)  So don’t delay; be sure to submit your entry today! BEST MAGELLAN AWARDS COMPETITION YET Best of all, this year's Magellan Awards Competition is better than ever before.  Here are just a few reasons why: • Statuettes for Platinum Award Winners. Each one is customized to you, your project, and/or your company. • Full-Blown Winners’ Kits. Tailored especially to you and presented in a personalized three-ring binder, these kits walk you through the entire judging process and provide you with your individual results. This kit is an excellent addition to any communicator’s portfolio. • New, Detailed Scorecards. All entrants receive individualized score cards highlighting their entry’s performance across a broad range of categories. The thumbnail analysis provides a clear and simple picture about your communications materials. strengths & weaknesses. • Award Certificates for All Honorees. Handsomely designed for framing, these attractive, embossed certificates describe the winning entry and the person(s) who led and contributed to its development. • Online Winners’ Showcase. Individual Winners’ Profiles are developed and posted online for each honoree. Highlighting the winning entry and the team that made it possible, this online showcase is a great resource to promote your hard work. • Downloadable Winners’ Logos. All honorees gain access to their specific award logo for downloading and reproduction, which can be used to showcase your entry’s achievements.

SUBMIT YOUR ENTRY TODAY The deadline to submit entries for this year's competition is November 21, 2008.  The late entry deadline to submit materials with late fee is December 5, 2008. Winners will be announced and awards distributed on December 22, 2008. Online Winners' Profiles will remain active through at least December 22, 2009. Download the entry form.

A sample Results Kit provided to all participants

What Makes LACP Competitions So Cost-Effective While LACP's competitions may have among the lowest entry fees, it's not a result of cutting corners.  (See "How Our Competitions Compare" for details.)  It's because we have worked hard to build an array of processes that keeps us extraordinarily streamlined: ∙ Integrated Technology.  We streamline a lot of our judging and production processes with custom computer applications solely developed to manage our competitions.  Not a lot of other PR organizations are able to match our level of organization and innovation, so we can offer more and get it done faster. ∙ Web-Based Promotion.  The majority of our promotion is web-based via our free e-mail newsletter, SPIN.  This communications vehicle reaches 30,000 PR pros monthly at 1/10th the cost of conventional mailings. ∙ Focused--Not Superfluous--Activities.  Some competitions wrap up with awards banquets in New York City or a charter yacht in Florida.  Unless you're looking for an excuse to go on a boondoggle, this doesn't offer much value.  We invest instead in promoting our winners to the news media and the world.

How Our Competitions Compare with Others   LACP Competition A Competition B Number of Entrants Hundreds Hundreds Hundreds Well-Recognized Competition Statuettes for Winners Post-Competition Publicity   Extensive Online Profiles     Top 100 Rankings     Detailed Scorecards     Download- able Logos     Experienced, Full-Time Judges ?? ?? Entry Fee (Non-Members) $250 $280 $350