| Template | Download formats |
Corporate Backgrounder
A document that provides the history to an organization as well as its vision for the future. | Microsoft Word | Adobe Acrobat PDF |
Corporate Overview Presentation
A slide deck presenting an organization's mission, strengths, and performance. | Microsoft PowerPoint | Adobe Acrobat PDF |
Corporate Q&A
An outline of an organization's responses to frequently asked questions from the media. | Microsoft Word | Adobe Acrobat PDF |
Corporate "FastFacts"
A tool that provides quick access to the most vital statistics and messages for an company. | Microsoft Word | Adobe Acrobat PDF |
Corporate Messaging Guide
A map of an organization's key messages and proof points. | Microsoft Visio | Adobe Acrobat PDF |
Briefing Book
A step-by-step report for executives overviewing an upcoming media event or interview series. | Microsoft Word | Adobe Acrobat PDF
(Trial--see above) |
Executive Biography
An executive biography for use with high-level management. | Microsoft Word | Adobe Acrobat PDF |
Quarterly Financials Press Release
A press release showcasing an organization's quarterly financial results. | Microsoft Word | Adobe Acrobat PDF |
Speech Outline
A template for developing executive speeches. | Microsoft Word | Adobe Acrobat PDF |
Internal Messaging Guide
A map of an organization's key messages and proof points. | Microsoft Visio | Adobe Acrobat PDF |
Publication Schedule Sheet
A tool for story planning for use with internal publications and web sites. | Microsoft Word | Adobe Acrobat PDF |
Product/Service Messaging Guide
A map of an organization's key messages and proof points. | Microsoft Visio | Adobe Acrobat PDF |
Product/Service Launch Press Release
A press release highlighting a new product or service. | Microsoft Word | Adobe Acrobat PDF |
Reviewer's Guide
A guide for editorial reviewers highlighting the critical features/benefits of a product/service. | Microsoft Word | Adobe Acrobat PDF |
White Paper
An example of how to craft a white paper detailing the need your product/service addresses. | Microsoft Word | Adobe Acrobat PDF |
Publicity Campaign Timeline
A resource for properly outlining the activities and time required to launch a PR campaign. | Microsoft Word | Adobe Acrobat PDF
(Trial--see above) |
Communications Audit
A guide to assembling an organization's annual communications audit. | Microsoft Word | Adobe Acrobat PDF |
Strategic Planning Outline
An outline to crafting an organization's goals, objectives, strategies, and tactics. | Microsoft Word | Adobe Acrobat PDF |
NEW: Organizational Chart
Developed from the org charts of several Fortune 1000 firms. | Microsoft Visio | Adobe Acrobat PDF |
NEW: Resume
A mid- to high-level communications management resume, ready for customization. | Microsoft Word | Adobe Acrobat PDF |
Agency Agreement
A template contract between client and agency/consultant for PR services. | Microsoft Word | Adobe Acrobat PDF |
Media Interview Messaging Template
A tool to identify a spokesperson's key messages for use in media interviews. Includes Q&A. | Microsoft Word | Adobe Acrobat PDF |
Job Candidate Test
An examination to provide to prospective employees to measure their PR savvy. | Microsoft Word | Adobe Acrobat PDF |
Media Training Guide
A guide to leading media training activities with corporate/executive spokespeople. | Microsoft Word | Adobe Acrobat PDF |
Annual PR Team Meeting
An agenda for pulling together an all-hands PR team meeting and strategy session. | Microsoft Word | Adobe Acrobat PDF |
Spokesman's Guide
A one-sheet for non-PR spokespeople reminding them of communications guidelines. | Microsoft Word | Adobe Acrobat PDF
(Trial--see above) |
