|
Template |
Download
formats |
Corporate Backgrounder
A document that provides
the history to an organization as well as its vision for the
future. |
Microsoft Word |
Adobe Acrobat PDF |
Corporate Overview Presentation
A slide deck presenting
an organization's mission, strengths, and performance. |
Microsoft PowerPoint |
Adobe Acrobat PDF |
Corporate Q&A
An outline of an
organization's responses to frequently asked questions from the
media. |
Microsoft Word |
Adobe Acrobat PDF |
Corporate "FastFacts"
A tool that provides
quick access to the most vital statistics and messages for an
company. |
Microsoft Word |
Adobe Acrobat PDF |
Corporate Messaging Guide
A map of an
organization's key messages and proof points. |
Microsoft Visio |
Adobe Acrobat PDF |
Briefing Book
A step-by-step report
for executives overviewing an upcoming media event or interview
series. |
Microsoft Word |
Adobe Acrobat PDF
(Trial--see above) |
Executive Biography
An executive biography
for use with high-level management. |
Microsoft Word |
Adobe Acrobat PDF |
Quarterly Financials Press Release
A press release
showcasing an organization's quarterly financial results. |
Microsoft Word |
Adobe Acrobat PDF |
Speech Outline
A template for
developing executive speeches. |
Microsoft Word |
Adobe Acrobat PDF |
Internal Messaging Guide
A map of an
organization's key messages and proof points. |
Microsoft Visio |
Adobe Acrobat PDF |
Publication Schedule Sheet
A tool for story
planning for use with internal publications and web sites. |
Microsoft Word |
Adobe Acrobat PDF |
Product/Service Messaging Guide
A map of an
organization's key messages and proof points. |
Microsoft Visio |
Adobe Acrobat PDF |
Product/Service Launch Press Release
A press release
highlighting a new product or service. |
Microsoft Word |
Adobe Acrobat PDF |
Reviewer's Guide
A guide for editorial
reviewers highlighting the critical features/benefits of a
product/service. |
Microsoft Word |
Adobe Acrobat PDF |
White Paper
An example of how to
craft a white paper detailing the need your product/service
addresses. |
Microsoft Word |
Adobe Acrobat PDF |
Publicity Campaign Timeline
A resource for properly
outlining the activities and time required to launch a PR
campaign. |
Microsoft Word |
Adobe Acrobat PDF
(Trial--see above) |
Communications Audit
A guide to assembling an
organization's annual communications audit. |
Microsoft Word |
Adobe Acrobat PDF |
Strategic Planning Outline
An outline to crafting
an organization's goals, objectives, strategies, and tactics. |
Microsoft Word |
Adobe Acrobat PDF |
NEW:
Organizational Chart
Developed from the org charts of several Fortune 1000 firms. |
Microsoft Visio |
Adobe Acrobat PDF |
NEW:
Resume
A mid- to high-level communications management resume, ready for
customization. |
Microsoft Word |
Adobe Acrobat PDF |
Agency Agreement
A template contract between client and agency/consultant for PR
services. |
Microsoft Word |
Adobe Acrobat PDF |
Media Interview Messaging Template
A tool to identify a
spokesperson's key messages for use in media interviews. Includes
Q&A. |
Microsoft Word |
Adobe Acrobat PDF |
Job Candidate Test
An examination to
provide to prospective employees to measure their PR savvy. |
Microsoft Word |
Adobe Acrobat PDF |
Media Training Guide
A guide to leading media
training activities with corporate/executive spokespeople. |
Microsoft Word |
Adobe Acrobat PDF |
Annual PR Team Meeting
An agenda for pulling
together an all-hands PR team meeting and strategy session. |
Microsoft Word |
Adobe Acrobat PDF |
Spokesman's Guide
A one-sheet for non-PR
spokespeople reminding them of communications guidelines. |
Microsoft Word |
Adobe Acrobat PDF
(Trial--see above) |