home | help | email  



 

Six Steps for an Effective Communications Audit

Free Clipart for PR Pros

Q&A: Handling Executive Micromanagement

QuickPoll: 'Holiday' vs. 'Christmas'--Too Much Political Correctness?

Lexicon: Broaden Your Vocabulary

 

Call for Entries: Employee PR Competition


LEXICON: Words with Which to Build a Down-to-Earth Vocabulary
We all want to avoid using the same phrases in our communications, but it's difficult not to fall into the trap of "corporate-speak." Here are some synonyms that will help you broaden your use of language and better communicate in plain-spoken English.

Manufacture (v.): build, engineer, craft, assemble, develop, construct

Panel (n.): pool, group, handful, team, collection, network

Collect (v.): acquire, draw [up], request, assemble, research, develop

Inclement (adj.): severe, harsh, ruthless, unpleasant, distressing, rough

USAGE NOTE: PRINCIPAL AND PRINCIPLE

The two words are often confused but actually have no meanings in common.

PRINCIPLE is used only as a noun and typically refers to a rule or standard.

PRINCIPAL can be used as either a noun or an adjective. In general usage as a noun, it refers to a person of high position or playing an important role. As an adjective, it has the sense of “chief” or “leading.”

LACP MEMBERS: Access the complete lexicon.


Copyright (c) 2001-2006 - League of American Communications Professionals LLC - All Rights Reserved