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We packed more than 25 PR templates and 60 PR "how-to" guides and resources onto PR Tools 2008™.
Producing and finding them alone took more than 300 hours--at $60 per billable hour, that would cost $18,000 in staff time. You can have the complete package for just $199.
The pressure is on for PR pros to become jacks-of-all-trades, and time is tighter than ever. Work smart with LACP's PR Tools 2008--get an $18,000 set of PR tools at a fraction of the cost and raise the quality of your work to a new level.
LACP's PR Tools 2008 is the only truly comprehensive, accurate, and detailed set of PR resources available for utilization and adaptation by professional communicators--all in easily editable Word, Excel, PowerPoint, and related file formats. Nearly 100 tools and articles are compiled onto this year's edition covering a wide range of topics and needs including:
TEMPLATES | Corporate | Internal | Product/Service | Planning |
| Strategic Objectives | Ad Equivalency
Corp. Backgrounder
Corporate Overview
Corporate Q&A
"FastFacts"
Message Map | Message Map | Message Map | Campaign Timeline
Communications Audit
Strategic Plan Outline
Organizational Chart
Resume |
| Tactical Objectives | Briefing Book
Executive Biography
Financial Release
Speech Outline | Pub. Schedule Sheet | Launch Release
Reviewer's Guide
White Paper | Agency Agreement
Interview Messaging
Job Applicant Test
Media Training
PR Team Meeting
Spokesman's Guide |
| | | | | |
RESOURCES | Corporate | Internal | Product/Service | Planning |
| Strategic Objectives | Activity Under Radar
Annual Report Mistakes
Answering Obvious Q.'s
Better Annual Reports
Better Speeches
Communciations Audits
Crisis PR
IR IQ
Measuring ROI
Organizational Mergers
PR Contact Directory
PR Messaging
Quarterly Financials
Researching Co's | Beating Exec. Micromgt
Creating Online Polls
Employee Incentives
Employee Morale
Traps to Avoid
Why Employees Leak | Becoming a Bullfighter
Becoming Mediagenic
Build Reviewer Rapports
Closer Media Relat'ships
Effective Pitching
Pro Sports Lessons | Agency Biz Building
Distributing RFPs/RFQs
Managing Time Sheets
Online Forums
Reading Body Langu'ge
Reading Stocks
Southeast Asian PR
Starting New Job Right
Winning Resume/Inview |
| Tactical Objectives | Asking for Corrections
Cheap Org. Videos
Distribution via the Web
Lexicon
Manage Vocal Critics
On-the-Spot TV Intrview
Online Rep. Mngmnt
Speaking On/Off Record | Acronym Dictionary
Approval Processes
Encouraging Reading
Lexicon
Online Dictionary
Quote Encyclopedia | Ad'ising, Mrkting, & PR Finding Photographers
Lexicon
Negative Commentary
Using Mat Releases
Xfering Large Files | Job Retention
Media Training
Newswire Services
Note from the Boss
Send FAXes via E-mail
Tough PR |
