Project Highlights:
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Company/Agency Name:	American Airlines / Weber Shandwick
Company/Agency Web Site:	www.aa.com  /  www.webershandwick.com
Company Ticker Symbol:	AMR
Annual Revenue:	$1+ Billion
Employee Base:	10,000+ Employees
Project Name:	“American Airlines Employees Get Fuel Smart”
Competition Category:	Employee Communications: Corporate/For-Profit
Award Garnered:	Platinum
Top 50 Rank:	12
Judging Results
First Impression:	19  out of 20
Communications Goal(s) Clarity:	9  out of 10
Target Audience Definition:	10  out of 10
Key Messaging:	10  out of 10
Campaign Execution:	19  out of 20
Campaign Results:	27  out of 30
Total Score:	94  out of 100