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Project Highlights:
View Competition Class Performance
 
Company/Agency Name: American Airlines /
Weber Shandwick
Company/Agency Web Site: www.aa.com  /  www.webershandwick.com
Company Ticker Symbol: AMR
Annual Revenue: $1+ Billion
Employee Base: 10,000+ Employees
Project Name: “Working Together - American Airlines Employees Unite”
Competition Category: Organizational Communications: Corporate/For-Profit
Award Garnered: Bronze
   

Judging Results

First Impression:

17

 out of 20
Communications Goal(s) Clarity:

9

 out of 10
Target Audience Definition:

9

 out of 10
Key Messaging:

9

 out of 10
Campaign Execution:

17

 out of 20
Campaign Results:

26

 out of 30
Total Score:

87

 out of 100


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