advancing excellence in communications™

Project Highlights:
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Company/Agency Name:	ThinkFree / The Hoffman Agency
Company/Agency Web Site:	www.thinkfree.com  /  www.hoffman.com
Annual Revenue:	Up to $10 Million
Employee Base:	Up to 100 Employees
Project Name:	“From Blogs to BusinessWeek: Establishing Thought Leadership in an Emerging Market”
Competition Category:	Product/Service Communications: Consumer (Corporation/For-Profit Organization)
Award Garnered:	Gold
Top 50 Rank:	28
Judging Results
First Impression:	28  out of 30
Communications Goal(s) Clarity:	9  out of 10
Target Audience Definition:	10  out of 10
Key Messaging:	19  out of 20
Campaign Execution:	19  out of 20
Campaign Results:	9  out of 10
Total Score:	94  out of 100