               Annual Report Highlights: View Competition Class Performance | Company Name: | Kellogg Company    | | Company Web Site: | www.kelloggcompany.com | | Company Ticker Symbol: | K | | Annual Revenue: | $1+ Billion | | Employee Base: | 10,000+ Employees | | Core Industry: | Consumer Consum. - Food/Bever./Tobacco | Approx. Number of Pages: (Narrative/Financial Percent) | 94 (31.9%/68.1%) | | Award Garnered: | Platinum | | Top 100 Rank: | 35 | | | | Judging Results | | First Impression: | | | Report Cover: | | | Letter to Shareholders: | | | Report Narrative: | | | Report Financials: | | | Creativity: | | | Message Clarity: | | | Information Accessibility: | | | Total Score: | |
|

|