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Project Highlights:
View Competition Class Performance
 
Company/Agency Name: American Airlines /
Weber Shandwick
Company/Agency Web Site: www.aa.com  /  www.webershandwick.com
Company Ticker Symbol: AMR
Annual Revenue: $1+ Billion
Employee Base: 10,000+ Employees
Project Name: New York's New Gateway: American Airlines Opens New $1.3 Billion Terminal at JFK
Competition Category: Product/Service Communications: Consumer
(Corporation/For-Profit Organization)
Award Garnered: Gold
Top 50 Rank: 2
   

Judging Results

First Impression:

28

 out of 30
Communications Goal(s) Clarity:

10

 out of 10
Target Audience Definition:

9

 out of 10
Key Messaging:

19

 out of 20
Campaign Execution:

20

 out of 20
Campaign Results:

10

 out of 10
Total Score:

96

 out of 100


 

 

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