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Project Name: |
“Lights at Green -- Communicating the Cognis Sustainability Strategy” |
Cognis is a worldwide supplier of innovative specialty chemicals and nutritional
ingredients. Ever since the company was founded, sustainability has been central
to both the brand and business model.
However, Cognis can only be successful if employees buy in to what it is trying
to achieve, and if it is perceived by external audiences as responsible company
and expert in natural-based chemistry. To achieve these goals, various
sustainability activities have been implemented, each tailored to the relevant
stakeholder group. Right from the beginning, the response has been excellent -
and communication measurement shows that the issue is gaining in importance
constantly. |
