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Project Name: |
The Omni Fort Worth Hotel Launch |
In 2006, Omni Hotels was selected to build the first hotel in downtown Fort Worth, Texas, in more than twenty years. The property was not only important to the Omni brand, but also to the city of Fort Worth, serving as the city's convention center hotel.
Located directly adjacent to the Fort Worth Convention Center, ground broke on the new property in August 2006. In mid-2007, a year and a half from its grand opening, securing local and trade media coverage was important to help the Omni Fort Worth Hotel sales force secure room and convention bookings. Through strategic media outreach and persistence, Weber Shandwick
and the Omni Fort Worth Hotel exceeded media goals in local and trade media
outlets.
It was clear the hotel needed media attention early in the building process
to assist with sales efforts. However, through proactive media outreach, the
team was aware that media outlets were mostly interested in covering the hotel
upon its grand opening... |
