BP Energy Company operates in one of the most volatile markets in the world.
Energy commodity trading – as evidenced by the sky-high crude oil prices this
past summer and subsequent drop in price this fall – is unpredictable and has a
risk factor far above most other commodities.
BP Energy has found that a company's best weapon against this volatility and
best tool for informed decision-making is information. A desire to provide this
information to BP Energy customers was the genesis of BP Energy Insights, a
weekly newsletter containing industry news, market commodity trading advice and
other relevant information to help BP's customers make an informed decision when
purchasing power.
These customers include investor owned utilities, independent power and
natural gas producers, municipalities and large commercial and industrial
entities. It was determined that the best way to reach this target audience
within these companies was with an electronic newsletter in PDF format.
