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Project Highlights:
View Competition Class Performance
 
Company/Agency Name: Humana Inc. /
Coyne Public Relations
Company/Agency Web Site: www.humana.com  /  www.coynepr.com
Company Ticker Symbol: HUM
Annual Revenue: $1+ billion
Employee Base: 10,000+ Employees
Project Name: “Share and Share-a-Bike: Humana Brings Bike-Sharing to the Masses”
Competition Category: Product/Service Comms.: Other
(Corporation/For-Profit Organization)
Award Garnered: Gold
Top 50 Rank: 11
   

Judging Results

First Impression:

28

 out of 30
Communications Goal(s) Clarity:

10

 out of 10
Target Audience Definition:

10

 out of 10
Key Messaging:

20

 out of 20
Campaign Execution:

19

 out of 20
Campaign Results:

10

 out of 10
Total Score:

97

 out of 100


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