Project Highlights:
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Company/Agency Name:	PepsiCo / Grow Marketing
Company/Agency Web Site:	www.tava.com  /  www.grow-marketing.com
Company Ticker Symbol:	PEP
Annual Revenue:	$1+ billion
Employee Base:	10,000+ Employees
Project Name:	The Tava 2008 Grassroots Marketing Campaign
Competition Category:	Product/Service Comms: Consumer (Corporation/For-Profit Organization)
Award Garnered:	Honors
Judging Results
First Impression:	27  out of 30
Communications Goal(s) Clarity:	10  out of 10
Target Audience Definition:	10  out of 10
Key Messaging:	19  out of 20
Campaign Execution:	19  out of 20
Campaign Results:	9  out of 10
Total Score:	94  out of 100