Project Highlights:
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Company/Agency Name:	Sustainable Forestry Initiative / Porter Novelli
Company/Agency Web Site:	www.sfiprogram.org  /  www.porternovelli.com
Annual Revenue:	Up to $10 million
Employee Base:	Up to 100 Employees
Project Name:	“The New SFI: Giving Forest Certification an Identity”
Competition Category:	Product/Service Comms.: Biz-to-Biz (Non-Profit/Charity/Foundation)
Award Garnered:	Silver
Top 50 Rank:	28
Judging Results
First Impression:	29  out of 30
Communications Goal(s) Clarity:	9  out of 10
Target Audience Definition:	10  out of 10
Key Messaging:	19  out of 20
Campaign Execution:	20  out of 20
Campaign Results:	8  out of 10
Total Score:	95  out of 100