Annual Report Awards, Annual Report Competition, Annual Report Contest

2008 Vision Awards Annual Report Competition Results

Annual Report Highlights:
View Competition Class Performance

Company/Agency Name: Kellogg Company /
Curran + Connors

Company Web Site: investor.kelloggs.com

Company Ticker Symbol: K

Annual Revenue: $10+ billion

Employee Base: 10,000+ Employees

Core Industry: Consumer Consumables -- Food/Beverages/Tobacco

Type of Report: Annual Report

Title/Theme: "What Makes Kellogg's…"

Award Garnered: Platinum

Top 100 Rank: 28

Judging Results

First Impression:

29
out of 30

Report Cover:

9
out of 10

Letter to Shareholders:

10
out of 10

Report Narrative:

10
out of 10

Report Financials:

10
out of 10

Creativity:

10
out of 10

Message Clarity:

10
out of 10

Information Accessibility:

10
out of 10

Total Score:

98
out of 100

LACP 2008 Vision Awards Annual Report Competition

LACP Platinum Award Winner LACP Top 100 Award Winner