You would be surprised to learn that the makers of Ambien?, Plavix?, and Allegra? would have trouble with brand recognition in the United States, and specifically Cambridge Massachusetts, which is arguably the hub of the biotechnology industry. But French pharmaceutical giant Sanofi-aventis was struggling to be recognized by their market-leading peers and the local biotech community of Cambridge/Boston, Massachusetts.
Key Achievement(s):
▪ Successful planning and management of business development event and regional communications program for Sanofi-aventis
▪ Secured the attendance of over 200 guests on day of event.
▪ Developed new regional branding and partnering materials for the event.
Supporting URL(s):
Award(s) Garnered:
Winner − Best Business Development Comms. Program
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