2010 Inspire Awards Internal & Employee Communications Competition

Project Highlights:
View Competition Class Performance

Company/Agency Name: Abbott /
Dovetail Communications
Company Web Site: www.abbott.com
Company Ticker Symbol: ABT
Annual Revenue: $1+ billion
Employee Base: 10,000+ Employees
Publication/Project Name: The Abbott 2009 Annual Report
Publication Format: Print | One-Time
Primary Audience: Multiple
Award Garnered: Bronze
Top 50 Rank: 43

Judging Results
First Impression:
19
out of 20
Artwork:
10
out of 10
Readability:
10
out of 10
Creativity:
10
out of 10
Message Clarity:
9
out of 10
Variety of Features:
10
out of 10
Audience Focus:
10
out of 10
Perceived Relevance:
9
out of 10
Ease of Navigation:
10
out of 10
Total Score:
97
out of 100

Bronze Award Top 50 Internal Communications Materials of 2010 (#43)

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