LACP 2010 Magellan Awards Communications Campaign Competition | "Launching the Largest Retail IPO in More than 15 Years"| Dollar General Corporation/ FD

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Project Highlights:
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Company/Agency Name: Dollar General Corporation /
FD
Company/Agency Web Site: www.dollargeneral.com / www.fd.com
Annual Revenue: $1+ billion
Employee Base: 10,000+ Employees
Project Name: "Launching the Largest Retail IPO in More than 15 Years"
Competition Category: Corporate/Organizational Communications
(Corporation/For-Profit Organization)
Award Garnered: Gold
Top 50 Rank: 12

Judging Results
First Impression:
29
out of 30
Communications Goal(s) Clarity:
10
out of 10
Target Audience Definition:
10
out of 10
Key Messaging:
19
out of 20
Campaign Execution:
20
out of 20
Campaign Results:
10
out of 10
Total Score:
98
out of 100