LACP 2010 Magellan Awards Communications Campaign Competition | "Geek to Chic: Turning HP into a Fashion Brand"

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Project Highlights:
View Competition Class Performance

Company/Agency Name: Hewlett-Packard /
Edelman
Company/Agency Web Site: www.hp.com / www.edelman.com
Annual Revenue: $1+ billion
Employee Base: 10,000+ Employees
Project Name: "Geek to Chic: Turning HP into a Fashion Brand"
Competition Category: Product/Service Comms: Consumer
(Corporation/For-Profit Organization)
Award Garnered: Platinum
Top 50 Rank: 2

Judging Results
First Impression:
29
out of 30
Communications Goal(s) Clarity:
10
out of 10
Target Audience Definition:
10
out of 10
Key Messaging:
20
out of 20
Campaign Execution:
20
out of 20
Campaign Results:
10
out of 10
Total Score:
99
out of 100