LACP 2010 Spotlight Awards Global Communications Competition

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2010 Spotlight Awards Global Communications Competition

Entry Highlights:
View Competition Class Performance

Company/Agency Name: K+S AG /
Red Cell Werbeagentur GmbH
Company/Agency Web Site: www.k-plus-s.com / www.redcell.de
Company Ticker Symbol: DE000716200
Project Name: "Genuine Substance"
Competition Category: Print: Annual Report
Annual Revenue: $1+ billion
Employee Base: 10,000+ Employees
Award Garnered: Gold
Top 100 Rank: 12

Judging Results
First Impression:
29
out of 30
Overall Narrative:
10
out of 10
Overall Visual Design:
10
out of 10
Creativity:
20
out of 20
Message Clarity:
19
out of 20
Perceived Relevance:
10
out of 10
Total Score:
98
out of 100

Gold Award Top 100 Communications Materials of 2010 (#12) Special Achievement Award Winner