LACP 2010 Spotlight Awards Global Communications Competition

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2010 Spotlight Awards Global Communications Competition

Entry Highlights:
View Competition Class Performance

Company/Agency Name: Merck KGaA /
XEO GmbH
Company/Agency Web Site: www.merck.de / www.xeo-marken.de
Project Name: The Merck Annual Report 2009 "Next Innovation"
Competition Category: Print: Annual Report
Annual Revenue: $1+ billion
Employee Base: 10,000+ Employees
Award Garnered: Bronze
Top 100 Rank: 75

Judging Results
First Impression:
29
out of 30
Overall Narrative:
10
out of 10
Overall Visual Design:
9
out of 10
Creativity:
19
out of 20
Message Clarity:
19
out of 20
Perceived Relevance:
10
out of 10
Total Score:
96
out of 100

Bronze Award Top 100 Communications Materials of 2010 (#75)