2010 Spotlight Awards Global Communications Competition



Entry Highlights:
View Competition Class Performance
 
Company/Agency Name:Aetna  /
Pappas MacDonnell, Inc.
Company/Agency Web Site:www.aetna.com  /  www.pappasmacdonnell.com
Project Name:"Out Front with Aetna" – Broker Recruitment Campaign
Competition Category:Online: Newsletter/Magazine/E-mail-Based Feature
Annual Revenue:$1+ billion
Employee Base:10,000+ Employees
Award Garnered:Bronze
  

Judging Results

First Impression:

28

 out of 30
Overall Narrative:

9

 out of 10
Overall Visual Design:

10

 out of 10
Creativity:

19

 out of 20
Message Clarity:

19

 out of 20
Perceived Relevance:

10

 out of 10
Total Score:

95

 out of 100


Bronze Award

8926


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