2010 Spotlight Awards Global Communications Competition



Entry Highlights:
View Competition Class Performance
 
Company Name:John Hancock Retirement Plan Services Canada
Company Web Site:www.johnhancock.com
Company Ticker Symbol:MFC
Project Name:The Ameriprise Direct Mail Campaign
Competition Category:Other: Multi-Format Communications Materials
Annual Revenue:$1+ billion
Employee Base:10,000+ Employees
Award Garnered:Bronze
  

Judging Results

First Impression:

29

 out of 30
Overall Narrative:

9

 out of 10
Overall Visual Design:

10

 out of 10
Creativity:

18

 out of 20
Message Clarity:

19

 out of 20
Perceived Relevance:

10

 out of 10
Total Score:

95

 out of 100


The Ameriprise Direct Mail Campaign

Bronze Award

8970c


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