2010 Spotlight Awards Global Communications Competition

Entry Highlights:
View Competition Class Performance

Company/Agency Name: Hormel Foods /
Proof Integrated Communications
Company/Agency Web Site: www.hormelfoods.com / www.proofagency.com
Company Ticker Symbol: HRL
Project Name: The Hormel.com Mobile Site (m.hormel.com)
Competition Category: Online: Resource-Oriented Web Site
Annual Revenue: $1+ billion
Employee Base: 10,000+ Employees
Award Garnered: Platinum
Top 100 Rank: 6

Judging Results
First Impression:
29
out of 30
Overall Narrative:
10
out of 10
Overall Visual Design:
10
out of 10
Creativity:
20
out of 20
Message Clarity:
19
out of 20
Perceived Relevance:
10
out of 10
Total Score:
98
out of 100

The Hormel.com Mobile Site (m.hormel.com)

Platinum Award Top 100 Communications Materials of 2010 (#6) Special Achievement Award Winner

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