LACP 2011 Magellan Awards Communications Campaign Competition | "Enhancing the Corporate Image of Hormel Foods"

home | help | email

Return to the competition
home page.

Project Highlights:
View Competition Class Performance

Company/Agency Name: Hormel Foods /
Burson-Marsteller
Company/Agency Web Site: www.hormelfoods.com / www.bm.com
Annual Revenue: $1+ billion
Employee Base: 10,000+ Employees
Project Name: "Enhancing the Corporate Image of Hormel Foods"
Competition Category: Corporate/Organizational Communications
(Corporation/For-Profit Organization)
Award Garnered: Silver
Top 50 Rank: 37

Judging Results
First Impression:
29
out of 30
Communications Goal(s) Clarity:
10
out of 10
Target Audience Definition:
10
out of 10
Key Messaging:
19
out of 20
Campaign Execution:
19
out of 20
Campaign Results:
10
out of 10
Total Score:
97
out of 100