               
Project Highlights: View Competition Class Performance | Company Name: | UPMC Health Plan | | Company Web Site: | www.upmchealthplan.com | | Annual Revenue: | $1+ billion | | Employee Base: | 1,000 - 10,000 Employees | | Project Name: | The HealthyU Campaign | | Competition Category: | Product/Service Comms: Consumer (Corporation/For-Profit Organization) | | Award Garnered: | Silver | | Top 50 Rank: | 33 | | | | Judging Results | | First Impression: | | | Communications Goal(s) Clarity: | | | Target Audience Definition: | | | Key Messaging: | | | Campaign Execution: | | | Campaign Results: | | | Total Score: | |
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