LACP 2011 Magellan Awards Communications Campaign Competition | The Office Depot Foundation 2011 National Backpack Program

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Project Highlights:
View Competition Class Performance

Company/Agency Name: Office Depot Foundation /
JKG Group
Company/Agency Web Site: www.officedepotfoundation.org / www.jkggroup.com
Annual Revenue: $1+ billion
Employee Base: 10,000+ Employees
Project Name: The Office Depot Foundation 2011 National Backpack Program
Competition Category: Community Relations
(Non-Profit/Charity/Foundation)
Award Garnered: Platinum
Top 50 Rank: 7

Judging Results
First Impression:
29
out of 30
Communications Goal(s) Clarity:
10
out of 10
Target Audience Definition:
10
out of 10
Key Messaging:
20
out of 20
Campaign Execution:
20
out of 20
Campaign Results:
10
out of 10
Total Score:
99
out of 100