LACP 2011 Magellan Awards Communications Campaign Competition | The Yum! Brands, Inc. World Hunger Relief 2011 Campaign

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Project Highlights:
View Competition Class Performance

Company/Agency Name: Yum! Brands, Inc. /
Weber Shandwick
Company/Agency Web Site: www.fromhungertohope.com / www.webershandwick.com
Annual Revenue: $1+ billion
Employee Base: 10,000+ Employees
Project Name: The Yum! Brands, Inc. World Hunger Relief 2011 Campaign
Competition Category: Corporate/Organizational Communications
(Non-Profit/Charity/Foundation)
Award Garnered: Silver
Top 50 Rank: 28

Judging Results
First Impression:
29
out of 30
Communications Goal(s) Clarity:
10
out of 10
Target Audience Definition:
10
out of 10
Key Messaging:
19
out of 20
Campaign Execution:
19
out of 20
Campaign Results:
10
out of 10
Total Score:
97
out of 100